![]() ![]() To sell their wares, Snap-on's 5,700 franchise dealers and sales representatives steer their ubiquitous white vans - actually rolling retail stores stocked with more than $100,000 worth of inventory - to 335,000 automobile dealerships, service stations and independent garages around the United States and abroad. The difference, many say, is its highly unusual marketing. Cornog, Snap-on's chief executive, insists that the company is a conservative Midwestern operation, it has thrived while many of its rust-belt brethren have struggled. But Snap-on traces its good fortune to three other key ingredients: an unwavering commitment to high-quality, premium-priced products for a large but clearly defined marketplace an unusual credit system that gives its customers access to those products and a well-oiled delivery system, employing an army of franchise dealers, that takes the product right to the customer's door. Its history of success is replete with the usual mix of serendipity, good management, savvy financial decisions and a dedicated and motivated work force. The Snap-on Tools Corporation, for example, has created a business model that combines the top-drawer cachet of a Louis Vuitton, the credit philosophy of a Wells Fargo and the convenience of the Good Humor Man, an odd but compelling amalgam that has put the company at the pinnacle of its market, significantly distancing it from the competition.Īnd though Snap-on's legendary brand status in the $20 billion automotive tool and equipment business is the result of a decidedly offbeat marketing approach, the company's experience offers lessons about quality, distribution and customer loyalty that apply as much to selling watches, shirts and computers as they do to selling tools.įrom its base in Kenosha, Wis., Snap-on has ridden America's love affair with the automobile to solid sales and profits since getting its start 78 years ago, racking up record earnings of $131 million in 1996 on revenues of $1.49 billion. 5 in.Radical marketers have a lot to teach their more traditional big-business cousins.Full-width drawer latches allow for easy opening from anywhere on the drawer.Durable full-extension ball-bearing drawer slides support up to 100 lbs.Integrated power port allows for charging tools while lid is closed.6 drawers and a top compartment for easy organization of hand tools, power tools, and more. ![]() weight capacity to hold the heaviest tools of storage space to hold a large amount of tools The combination of quality materials, precise standards, and rigorous testing provides you with peace of mind knowing this cart is high quality and resilient for a long service life. GENERAL cart line is designed internally by our Harbor Freight engineering team to precise industry-leading standards, and every specification and feature is rigorously tested in our state-of-the-art testing facility in the USA. Durable full-extension ball-bearings and a tough powder-coated finish mean this cart is up to the task at hand whether it's in the local automotive shop or in your own garage. With rolled edge drawers, full-width drawer latches, pre-cut drawer liners, corner bumpers, and an integrated power port for charging tools when the lid closed, this cart is loaded with the features you need, and you can secure all the drawers utilizing an integrated barrel lock. of total storage volume and a weight capacity of 1200 lb. The Full-Bank Service Cart features a 6-drawer setup that is optimized for tool storage with 18,700 cu.
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